• Apply now

    Our selection process is simple. Let us know you are interested, and we will contact you. We will schedule a meeting to learn more about your motivation and reasons to join. After we aligned expectations, we love to meet you and introduce you to our alumni and coaches. There, we want to further discover your fit to our program, taking a look at your current portfolio and the core question you bring. Based on this, the coaches involved can provide feedback to the candidates and add their personal verdict:

    • YES! I would love to work with you, please join;
    • MAYBE LATER. I feel you’re not a match yet. I’d love to see you develop...;
    • NO. I do not think you are a match to our program.

    All candidates will receive feedback from all the coaches, regardless of the decision.


    Excited yet? Find out if Designer's Identity should be your next move, during the Expert Review.

  • Get recommended

  • selection process


    Have people invite or recommend you.

    You need 2 recommendation letters (e.g. from a relevant professionals, academics, or one of our ambassadors) or 1 invitation from one of our coaches or alumni.


    Show us who you are.

    Please add a motivation letter either way. We love to know about your previous achievements, your current situation, your hopes of what you will gain from this program, and how you think you're a fit to this program.


    Get invited to one of our selection days.

    After reviewing your documents, we will invite you to one of our selection days. There are several offered throughout the year. If you're abroad, you can join us via Skype (or similar applications).


    Convince us you're worth it.

    During our selection day, you will have several encounters with coaches or alumni of our Academy. If the majority of the encounters are positive about you, you're in!


    You always get feedback.

    And even if you are not selected for this program, we will always offer feedback to you, to support your next step in life. Although ofcourse we hope to welcome you in our world!